Rhea Vendors Group, producer of tailor-made vending machines and ambassador of coffee culture in 90 countries, has announced its first branch in Asia.

Rhea China, which joins the 11 branches already present in Europe and South America, is headquartered in Shanghai and will enable Rhea to participate first-hand in a fast-growing market that the company believes to be highly receptive to the high level of personalisation and modularity that characterises the Rhea range.

The Chinese economy continues to grow, and the country’s emerging middle class is expected to expand from 430 million people today to 780 million by 2025. According to recent studies, China’s coffee consumption is also growing by around 20% a year, over 2% above the global growth rate, and this is mainly driven by the younger age groups who will account for over a quarter of the increase in total consumption in China by 2030.

Chief executive Rhea Vendors Group Andrea Pozzolini said: “China is an important country for Rhea and we have opened a branch in Shanghai in order to meet the needs of a mature market that is increasingly interested in what we have to offer.”

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