Connecting with Trussell Trust Foodbanks in Erdington, Longbridge, Smithswood and Aston & Nechells, Mondelēz International has delivered treats to locations across the region. With foodbanks relying on food donations more than ever to feed local people in crisis, the contributions will help the Trussell Trust to continue providing essential support during the pandemic crisis.
And as a way of expressing appreciation to NHS staff across the region, Cadbury Easter products were donated to Birmingham’s Children’s Hospital, Birmingham Women’s Hospital, Good Hope Hospital, The Priory Hospital, NHS Burton, Hollymoor Ambulance Hub and the Ambulance Centre in Erdington in time for the holiday period.
The snacking company also donated treats to care homes and elderly people across the West Midlands including Roxton and Asprey care homes in Sutton Coldfield, Bournville Village Trust and Stirchley Care home.
Rosemary Cripps, volunteer coordinator of the Aston & Nechells Trussell Trust Foodbank, said: “It’s no surprise that this period is putting substantial pressure on foodbanks across the country, therefore we’re delighted and really appreciate the support from Mondelēz International at this time, as well as all year round.
“Time and again over the past decade, foodbanks across the UK – aided by a generous public who have donated time, food and money – have stepped up to protect people on the lowest incomes in our communities. Now more than ever, we need any support possible across all our foodbanks.”
Kelly Farrell, community affairs manager at Mondelēz International, commented: “I’m so proud of the way our teams at Cadbury World, Minworth and Bournville have come together to support their local communities at this time of need. We wanted to offer a small token to those in need over the Easter weekend and the coming weeks and hope to spread a little joy in these difficult circumstances. We would also like to thank all the charities for all their amazing work during this time.”