The outstanding foods and drinks producer, Amia Foods has has rebranded its meals carrier and merchandising department to Aimia Foods for Professionals.
Aimia meals made up our minds to create this modification of the corporate title in order that consumers may obviously establish Aimia Foods for Professionals as producer and distributor of foodservice merchandise, with key manufacturers equivalent to Horlicks, Drink me Chai, Galaxy, and Caffe Prima, taking centre degree.
Michelle Younger, advertising and marketing director at Aimia Foods, is going directly to element the significance of speaking Aimia’s Professional course to current and potential OOH consumers:
“In phrases of marketplace positioning and belief, Aimia Foods has evolved a powerful pool of unswerving foodservice consumers during the last 43 years. We too recognise that the OOH space has excellent alternative to develop – a enlargement that we wish to manner with our divisional emblem title ‘Aimia Foods for Professionals’ .We really feel this emblem title in reality emphasises our skilled place within the box, and displays our dedication to growing this sector someday.
With the power to fabricate for a couple of classes, pack codecs and channels, Aimia Foods for Professionals may be devoted to making own-label merchandise, which give espresso store, pub and eating place chains the chance to have their very own bespoke recipe, whether or not that is sizzling chocolate, espresso or any other beverage product.