Hot beverages producer Barry Callebaut Beverages UK has reported a upward thrust in gross sales of its Van Houten vary and an building up in its UK marketplace percentage, with the logo identify giving the goods leverage in a harder, post-Brexit surroundings.
Currently sitting on the pinnacle of the corporate’s product vary, the Van Houten variety is growing a faithful following from the United Kingdom.
With 26 variants of chocolate merchandise, together with fairtrade, low sugar, white chocolate and cocoa contents of 13% to 50%, Van Houten supplies a chocolate drink with a moral sense, due to its fairtrade credentials and Barry Callebaut’s dedication to sustainability.
Head of gross sales for Barry Callebaut Beverages in the United Kingdom, Paula Bentley believes the wide range that the logo is in a position to be offering is what has drawn the present inflow of recent shoppers.
She mentioned: “Van Houten offers a full selection to suit all tastes, with different depths of flavour and the required mix of low sugar and fairtrade products that tick every box. Its pedigree spans almost 200 years and the heritage of the brand is what underlies all products.”
“Now completely UTZ Cocoa certified, Van Houten is fast becoming acknowledged as a favourite, authentic brand among UK customers who appreciate its position in the mix produced by Barry Callebaut.”
Barry Callebaut is a longtime recommend of sustainability, operating with smallholder farms in West and Central Africa, supporting farmer coaching in Good Agricultural Practices (GAP).
Last yr, the crowd introduced its marketing campaign, ‘Forever Chocolate’, with a objective to make sustainable chocolate the norm. A yr on, it has introduced that it’s on track to achieve its targets which come with attaining the eradication of kid labour from the availability chain; lifting greater than 500,000 cocoa farmers out of poverty; being carbon and woodland sure and the usage of 100 according to cent sustainable merchandise in the entire corporate’s substances.
