The European Vending & Coffee Service Association (EVA) has printed a brand new shopper behaviour file, which gives the newest information into meals and beverage personal tastes within the running inhabitants.
The file, performed by means of GFK on behalf of the EVA, covers 4 of the primary merchandising markets in Europe – specifically France, Germany, Italy and Spain – in addition to a brief comparability of the important thing variations between the international locations. The file specializes in the espresso and bought meals panorama from the running inhabitants, and covers intake each at house in addition to out of house, in addition to a particular glance into the behaviour in terms of merchandising machines.
The EVA invested on this file with a view to perceive extra obviously the adjustments in shopper personal tastes for the reason that get started of the COVID-19 pandemic and the way this has translated into essentially the most related and helpful buying behaviour in relation our sector. It in particular supplies findings on espresso personal tastes of employees on the office, at house and throughout the travel, in addition to meals purchases in the similar environments.
The findings are noticed as helpful in working out the newest traits within the context the place that running from house has grow to be a lot more prevalent. As such the EVA believes that the file might be helpful for firms searching for to spend money on further and/or leading edge office answers.
The file is loose for individuals. For non-members, it’s in the stores by means of contacting ue.eporue-gnidnevnull@gnidnev
The findings
- Consumers known in all 4 markets high quality, protection and reasonably priced pricing as key acquire drivers.
- 84% of respondents in Italy eat espresso on the office, with freestanding merchandising machines essentially the most most well-liked channel for that (37%).
- Digital bills are most well liked in France, with 65% of respondents there indicating that it used to be their most well-liked cost approach. In distinction, 48% of respondents in Germany favor to make use of money.
- In all 4 international locations, a majority of employees (between 52% – 60%) favor to make use of the native grocery store to buy meals pieces corresponding to sandwiches for the office. This would possibly point out a possible alternative for merchandising operators to introduce or expland answers inside the office to satisfy this want.
- In Spain, espresso machines within the office (64% being pill machines) are essentially the most most well-liked option to get espresso, adopted by means of a cafe/espresso bar and freestanding merchandising machines.
