There have been 135,000 extra water coolers put in throughout Europe in 2016, marking a 2.8% build up and taking the overall to 5 million, in keeping with the most recent experiences from the sphere’s main specialist consultancy Zenith.
The selection of bottled water coolers rose by means of 1.2% to two.9 million. Bottled water coolers lead in each the East and West European markets, accounting for a respective 63.2% and 54.4% of each and every area’s overall cooler base. The quantity of bottled water bought via water coolers in Europe grew by means of 2.8% to three,569 million litres, outpacing expansion within the packaged water marketplace.
Mains water level of use (POU), despite the fact that nonetheless quite underdeveloped in East Europe, has persisted its advance, up by means of 5.2% in 2016 to one.5 million gadgets. It now accounts for 28.9% of the marketplace, in comparison with 26.0% in 2012.
Dispensers and pumps, which can be standard in East Europe, rose by means of 4.4% to 0.7 million gadgets. Overall, they represented 13.2% of the overall blended European marketplace in 2016, pushed by means of their energy in Russia.
Russia keeps the lead as Europe’s largest cooler marketplace at 16.9% of the overall, adopted by means of the United Kingdom, Italy, France and Poland. In phrases of extra gadgets in 2016, expansion was once pushed principally by means of Russia (+4.3%), Germany (+6.5%), Italy (+3.2%) and France (+2.7%), collectively contributing 83,000 additional gadgets.
“A generally improving economic climate, greater business confidence and stronger perceptions of water as a healthy means of hydration have supported growth of the cooler industry in the majority of the European markets,” commented Zenith primary marketing consultant Karen Wells.
Quite a lot of key acquisitions came about in 2016 and into 2017, and Zenith expects consolidation to proceed. “Companies are focusing on providing cost-effective and quality solutions. There has also been extensive innovation, from machines and bottles to customer interaction and communication,” concluded Karen Wells.
Zenith forecasts that the overall European marketplace will advance an extra 20% by means of 2022 to exceed 6.0 million gadgets, with mains water POU coolers accounting for 32.2% of the overall. West Europe is projected to succeed in 3.6 million gadgets and East Europe 2.5 million gadgets.
The 2017 East and West Europe Water Cooler Market Reports comprise over 500 pages of marketplace statement, charts and tables together with nation and regional marketplace research in addition to detailed corporate profiles. Contact Zenith Global on +44 (0)1225 327900 or email moc.labolghtineznull@noitpecrep.
