Radnor Splash is introducing a brand new vary of Price-Marked Packs in April to amplify its presence within the comfort sector.
Radnor Splash will probably be to be had in 12x500ml sports activities cap codecs for Wholesalers and Convenience retail outlets within the new 85p PMP bottle. Flavours come with Lemon & Lime, Strawberry and Apple & Raspberry.
The logo is the vastly a success flavoured water vary from cushy beverages corporate Radnor Hills. It has been a circle of relatives favorite in UK families for over twenty years, the beverages are totally sugar-free and a mix of natural spring water and all herbal fruity flavours.
Radnor Splash logo sells on the charge of 2 gadgets each 2d. Its bottles are 100% recyclable and made out of 30% recycled plastic.
Simon Knight, managing director of Radnor Hills, mentioned: “The cost-of-living disaster continues to have a big affect on how consumers spend, and they’re increasingly more value-driven.
“We’re seeing cushy beverages dominating in relation to pulling in consumers at Symbols and Independents, using a large 3rd of all foot visitors.*
“It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector offering great margins for wholesalers and independent retailers.”
“As a depended on, high quality and nice tasting flavoured water logo, it provides us a large level of distinction and it permits our consumers, who’re searching for price, style and wholesome cushy beverages, to simply see the cost and the good price that Radnor Splash provides.
“Our flavoured water sells very well in the wholesale and convenience channels, so PMP felt like the obvious next step for us.”
Radnor Splash is seeing report enlargement at +41% yr on yr price enlargement and +31% unit enlargement (Source: NielsenIQ, Radnor Splash, GB_Grocery Mults 2024v2023)
* Source: Lumina Intelligence Retailer Attitude and Behaviours Study, July 2023, Convenience & Wholesale Report.
