The Tea & Coffee World Cup will be giving companies access to the UK tea and coffee markets for the first time when it is held at the NEC in Birmingham from September 3 to 5.

After the successful 2017 show in Singapore, a survey was sent to the industry and the UK emerged as the clear winner for the 2018 location.

As the stereotypical ‘nation of tea drinkers’, the tea industry has always boomed in the UK, with around 60.2 billion cups being drunk every year. But it’s not only the traditional brands – the popularity of fruit, herbal, spiced and green teas and tisanes have increased dramatically.

And the UK has also enthusiastically adopted the café culture, with coffee shop visitors purchasing an estimated 55 million cups of coffee per day. Coffee pours £8.9 billion into the UK economy and last year alone saw a further 1,222 coffee shops open – an average of 3.4 new stores a per day.

The Tea & Coffee World Cup is a three-day international trade show, which incorporates a conference and educational workshops such as coffee-roasting classes, professional coffee & tea cupping classes, sensory classes and many more.

The event features working machinery on the show floor, both raw and finished product for sampling and stocks of industrial supplies for detailed inspection. Highlights will include innovations in the industry including roasting machinery, tea bagging and packaging equipment. The conference and workshops are designed for participants to gain personal and hands-on experience, optimising use of supplies and sampling products.

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