With National Tea Day in the United Kingdom at the 21 April, it’s price bearing in mind what’s for your day-to-day cuppa?
Birchall Tea, the award-winning purveyor of good blends, has teamed up with Chef, Cookery Author, and TV Presenter Clodagh McKenna to problem Brits to take a better have a look at their day-to-day brew with the brand new Instagram #CheckYourBag marketing campaign.
So subsequent time you place the kettle on, take a second to invite your self: what’s actually for your tea bag? It would possibly simply wonder you. Learn how you can inform the variation between stalks and dirt vs. top quality tea leaves right here: https://www.youtube.com/watch?v=zc4RRbbUQCI
A contemporary YouGov survey commissioned via Birchall published some unexpected truths about Britain’s tea conduct. While 51% of Brits drink tea each day, greater than part (55%) are unaware that many mass-market tea luggage comprise now not actual tea leaves, however mud and stalks as a substitute. Even extra astonishingly, one in 5 adults (20%) admit they’ve by no means troubled to appear within their tea luggage in any respect. To upload to the confusion, 30% of respondents even mistook low-quality tea contents for wooden chippings.
Clodagh McKenna, identified for her love of straightforward, top of the range components, is main the social media price to lift the country’s tea requirements. Speaking about her collaboration with Birchall, she mentioned:
“Birchall tea tastes so good, it’s so refreshing, that wonderful clean taste of tea that you only get from really high-quality tea leaves.”
Why Choose Birchall? Birchall Tea is dedicated to high quality and sustainability, sourcing its tea leaves from the sector’s best tea gardens. Surprisingly, 87% of Brits don’t know that Africa is the sector’s biggest exporter of black tea, one thing Birchall hopes to modify via instructing customers at the remarkable style that comes from in moderation decided on, top rate tea leaves.
As a part of the #CheckYourBag marketing campaign, tea enthusiasts are inspired to tear open their tea luggage and uncover the variation for themselves. McKenna has already put her tea luggage to the check and you’ll see the decision right here: https://www.instagram.com/p/DHIWCtWowJw/
