Beverage apparatus specialist showcases innovation at Prague tournament

SEB Professional hosted a two-day tournament in Prague on January 19 and 20, welcoming companions and trade pros.

The tournament marked the presentation of various inventions from WMF, Schaerer, La San Marco and Zummo.  

 A spotlight of the development used to be the presentation of the brand new espresso machines WMF Peak 50 and WMF Elevation 10. They are mentioned to constitute the following era of entry-level skilled espresso machines, combining good era, trendy design and dependable efficiency. 

Manufactured at SEB Professional’s new state of the art manufacturing facility in Shaoxing, China, the brand new espresso machines are designed for use in small to medium-sized areas. The machines attracted robust passion, underlining SEB Professional’s dedication to steadily elevating requirements throughout all buyer segments. 

 The Prague Commercial Partner Event 2026 additionally delivered a complete show off of inventions from around the SEB Professional Beverage emblem. Guests had been ready to look first-hand the most recent tendencies and answers from WMF, Schaerer, La San Marco and Zummo, like new functionalities for the semi-automatic portafilter device WMF coffee NEXT, the brand new cool brewed serve as for the WMF 1500 F and the cutting edge 2-step ice device operation resolution from Schaerer.  

Live demonstrations, professional shows and hands-on product studies created a dynamic and tasty surroundings, permitting attendees to enjoy each the brand new inventions and the wider SEB Professional portfolio. 

Radek Matuszewski, VP espresso Europe/UK, Nordics & Eastern Europe, mentioned: “The success of the Prague Commercial Partner Event 2026 reflects the strength of our partnerships and our commitment to innovation. Over two exceptional days, we introduced Elevation 10 and Peak 50 — among other innovations — which received a very positive response.” 

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