In its first two years, BRITA’s partnership with the Lawn Tennis Association (LTA) has eradicated just about part 1,000,000 single-use plastic bottles from UK tennis occasions – demonstrating a scalable, refill-first fashion that the hospitality business is uniquely situated to undertake. This daring transfer comes in keeping with a mounting international disaster, with just about 40% of the sector’s 380 million tonnes of plastic produced each and every yr used simply as soon as earlier than being thrown away.
As the authentic sustainable water spouse to the LTA, BRITA has redefined sustainable hydration at most sensible British WTA and ATP tennis occasions – together with Queen’s Club, Birmingham, Nottingham, and Eastbourne – by way of changing single-use plastic bottles with filtered water dispensers and reusable bottles.
The result’s greater than a sustainability milestone; it’s a realistic, refill-first fashion that carrying, hospitality venues, inns, and tournament operators can undertake to chop waste, cut back prices, and toughen the visitor enjoy with out compromise.
“This isn’t just a sustainability win – it’s proof that with the right infrastructure and messaging, you can drive real behaviour change,” stated David Hall, Managing Director, BRITA UK. “Hospitality has enormous influence, and even small changes – when made consistently and visibly – can create a ripple effect that shifts industry norms and accelerates the move away from single-use culture.”
While guest-facing reports are key, long-term have an effect on starts in the back of the scenes. BRITA Professional answers assist hospitality companies minimize waste, cut back power intake, and give protection to back-of-house apparatus – from espresso machines to steam ovens – by way of fighting limescale and lengthening equipment lifespan.
