Britvic has introduced the formation of a brand new position throughout the GB trade and appointed Trystan Farnworth as director of sustainability. Having up to now held the position of GB business director for comfort & impulse, he has over 15 years’ revel in running for the cushy beverages large.

Trystan Farnworth

The newly created position displays Britvic’s ongoing dedication to working a sustainable trade and Trystan will probably be chargeable for offering senior management on this house. His robust business background demonstrates Britvic’s need to align its sustainability schedule nearer to its consumers’ ambitions.

Trystan will document at once to GB managing director, Paul Graham, and can proceed to carry a job at the GB govt crew – running collaboratively with logo and business groups to maximize the position’s affect.

Paul Graham, GB managing director at Britvic, feedback: “Trystan has played a crucial role leading strong commercial results and customer relationships. His focus will be to bring together the various components of sustainability, creating a truly actionable plan.”

Trystan added: “Britvic’s popularity for main on trade subjects is robust, demonstrated by way of our contemporary partnership paintings with the business to organize for the Soft Drinks Industry Levy.  We have led on well being, and I need us to be an similarly precious spouse in handing over sustainable packaging answers.

“We’ve made big steps – last year we removed 600 tonnes of plastic packaging through light-weighting, and 100% of our cans, PET bottles and glass are recyclable in the UK. We are also proud founding members of the UK Plastics Pact and we will work closely with other members to support its goals. Our sustainable packaging strategy will continue to see us reduce packaging usage overall, use recycled materials, and explore new technologies to make step-changes. We will do so whilst enhancing our customer and shopper proposition – it must all go hand in hand for everyone to win.”

Trystan’s former duties will probably be controlled by way of Rachel Phillips who joins Britvic as OOH business director, running throughout comfort, impulse, foodservice and certified. Rachel hasheld various business roles with multinational client items firms, together with Mars, Reckitt Benckiser and extra not too long ago she held the location of Chief Operating Officer at Gü.