Burts Potato Chips has obtained Leicester-based Savoury & Sweet. The acquisition is the primary made by way of Burts since being based in 1997 and is predicted to diversify its product portfolio to incorporate a much wider vary of wholesome snacking merchandise in addition to popcorn.
Savoury & Sweet is without doubt one of the quickest rising gamers throughout the popcorn and wholesome snacking sector, solely making merchandise for UK household-name manufacturers and own-label levels for main outlets.
“The Burts business has grown significantly over the last five years, from £11.4 million in 2013 to an anticipated £37 million (post-acquisition) for 2017.” stated Burts’ MD David Nairn (pictured proper). “Whilst impressive, our ambition is to drive the business to over £100 million in the next five years to become the UK’s biggest player within premium snacking. While organic growth of our existing operation in Plymouth is a big part of this and anticipated to reach £70 million, acquisitions of like-minded and complementary businesses will help us accelerate our expansion.”
As a part of the purchase, Burts has bought the corporate’s 71,000sqft manufacturing facility in Leicester, in addition to the places of work and warehousing amenities at the web page. All 99 staff shall be retained and the trade shall be rebranded as Burts Snacks.
Burts’ goal is to make bigger its ‘Better for You’ trade subsequent yr to £30m, growing further jobs and tripling manufacturing capability via funding in more strains all throughout the present footprint of the present Leicester plant. Plymouth will stay the house of Burts’ potato chip, whilst the corporate shall be utilising Savoury & Sweet’s frying, baking and popping experience to make bigger its ‘Better for You’ trade.
Nairn concludes: “This is an exciting time for Burts. NPD is high on our agenda and we are looking forward to bringing new and exciting innovation that will challenge the current UK snack market.”