With the protein bar marketplace value £51m and customers persistently on the lookout for ‘better for you’ snacks, Cadbury is launching one thing new for customers this summer time.

Available now, Boost + Protein accommodates 12 grams of protein – 4 instances extra protein and 32% much less sugar than same old Boost bar, and not using a compromise on style. The bar is made with the similar Cadbury milk chocolate and caramel aggregate blended with protein crisps.

Richard Weisinger senior emblem supervisor for Cadbury singles commented: “We know 83% of consumers interested in protein are not prepared to sacrifice on taste. We’ve crafted this bar over time to ensure that we can meet the consumer need for protein while still delivering a great taste and hunger satisfaction of the standard Boost bar.”