Cup manufacture Huhtamaki has introduced an initiative aiming to extend cup recycling inside of the United Kingdom. Whilst the usage of the brand new forte cups (unmarried wall sizzling cups and paper merchandising cups), shoppers may even understand a message to ‘please recycle this cup’ and a QR code that may be scanned by means of a cell phone which can lead the patron to a internet web page which accommodates main points of the rising numbers of cup recycling websites and schemes throughout the United Kingdom.
Becci Eplett, advertising and marketing supervisor for Huhtamaki UK, stated: “We sought after to refresh our unmarried wall and paper merchandising cup providing and introduce a extra trendy color palette for shoppers. The cup aesthetic is a actually necessary contributor to the whole ingesting enjoy however we additionally sought after to do extra to lend a hand to keep in touch the recycling message. All of the cups manufactured by means of Huhtamaki in the United Kingdom are both recyclable or qualified as compostable in licensed composting amenities. Our Specialty cups are made in the United Kingdom from 100% PEFC qualified paper board and are recyclable by way of a quick rising and obtainable recycling infrastructure together with shops and instore assortment schemes, ACE UK Bring Banks*, waste contractors, specialist cup assortment and recycling operatives in addition to a lot of instore and regional recycling schemes.
The query is how will we direct shoppers to their nearest cup recycling level to allow them to recycle their used paper cup? We upload a QR code to the cup which hyperlinks to a brand new web page on our website online that lists recycling schemes in the United Kingdom.”
The website online will likely be continuously up to date every time a brand new recycling scheme is to be had and will likely be a the most important level of touch for shoppers and companies as they target to extend their very own cup recycling actions. Aside from recycling scheme updates, the Huhtamaki website online is a brilliant supply of knowledge on all facets of cup production and recycling, together with explaining extra about Huhtamaki’s dedication to sustainable production.
The new designs at the Specialty Range additionally characteristic iconography to focus on that the entire picket fibres utilized in Huhtamaki’s UK-made cups come from sustainability controlled, PEFC qualified, woodland. The vary continues to provide the similar sizes of cups as prior to.