European Coffee, Tea & Soft Drinks Expo, the hospitality industry show devoted to the profitable service and sales of coffee, tea and soft beverages, will host the SCA UK 2020 UK Latte Art Championship at Olympia in May.
The championship is dedicated to showcasing pouring perfection. Each competitor demonstrates their latte art skills in pouring matching pairs of drinks, with the most complex and visually appealing designs possible. The winner of the Championship will be announced at the show, and go on to compete in the 2020 World Championship in Warsaw.
Rob Ward, national Co-ordinator, SCA UK, said: “I’m excited to take the UK Latte Art Championships to European Coffee, Tea & Soft Drinks Expo for the 2020 season. This is obviously a very visual competition which is engaging for the whole coffee community. With the continued growth of European Coffee, Tea & Soft Drinks Expo it is exciting to promote the very best in specialty coffee here.”
The SCA UK Latte Art Championship will join a host of other visitor attractions at the show including the Barista Masterclasses, Roastery Masterclass LIVE!, the Tea Quarter and Tea Workshop Theatre, the Soft Drinks Talks & Tasting Theatre and the Premium Soft & Non Alcoholic Drinks Zone.
John Bednall, CEO, European Coffee, Tea & Soft Drinks Expo said: “We’re delighted to be hosting the 2020 Latte Art Championships at our event in May. It will add even more drama and excitement to this vibrant industry event. Serving good-looking beverages, whether due to the quality of cup or the latte art, contribute to customer satisfaction and therefore sales and profitability.
“As European Coffee, Tea & Soft Drinks Expo caters for the entire hospitality market, and with optimism in the eating and drinking-out market rising to its highest point for 18 months, we see a huge potential in the fast growing soft beverage area – coffee, tea and soft and non-alcoholic drinks and are providing visitors, the entire £100 billion hospitality market, with the opportunity to source solutions to all their soft beverage requirements under one roof.”