Tierra!, a selection of natural and unmarried beginning espresso blends, sourced from communities concerned with Lavazza’s international sustainability mission of the similar identify, is making its London Fashion Week (LFW) debut this week.

Lavazza, legit espresso spouse of LFW for the 18th 12 months, will likely be fuelling attendees from more than one Tierra! themed touchpoints around the website online. Established in 2002, Tierra! objectives to give a boost to the social and environmental stipulations in addition to the manufacturing tactics of quite a few coffee-growing communities around the globe.

David Rogers, managing director, Lavazza Coffee (UK) Ltd stated: “This 12 months’s London Fashion Week is desirous about sure style which is guided by means of 3 strategic pillars of sustainability, equality & range and craftsmanship & neighborhood. These pillars chime with the paintings we’re doing thru Lavazza’s Tierra! Project.

Tierra! is grounded at the rules of very good espresso, handle the communities and admire for the Earth, and is proud to have partnered with 3,000 espresso growers in Colombia, India, Peru, Vietnam, Tanzania, Honduras and Ethiopia.

Just as London Fashion Week seeks to be in contact the strides being made to assist the rage business grow to be extra sustainable and mindful of our environment, we wish to use it as a platform to boost consciousness of the parallel steps that we’re making inside the box of espresso.”

A key top level of the Lavazza Tierra! activation at LFW would be the presence of one among Italy’s best-known mixologists, Dennis Zoppi. Passionate about espresso, Zoppi will likely be demonstrating how Tierra can be utilized as a key component inside of mixology. He will run masterclasses for visitors showcasing unique espresso recipes the use of the Tierra! merchandise on the Lavazza bar, which has passed through a makeover for AW18.