Lavazza, the Italian espresso corporate has signed up as an exhibitor for European Coffee, Tea & Soft Drinks Expo, the pro industry display dedicated to espresso, tea and comfortable drinks to be hung on May 21 and 22 at London’s Olympia.
In addition to displaying on the display, Lavazza is the legitimate espresso sponsor for the Barista Masterclasses, a brand new function that can display the abilities of inspiring baristas. Lavazza is becoming a member of present sponsors Brita Professional and Victoria Arduino and is the one espresso sponsor of the Barista Masterclasses.
Jacopo Ubaldi, Away From Home advertising supervisor, Lavazza mentioned: “We are delighted to be involved in an initiative that celebrates the talents of the stars of the industry, all at the top of their game. We thought it was a unique opportunity to support an event that is giving Baristas a platform to express themselves by demonstrating the skill, technique and creative flair that has established them at the top of their profession. We will also be serving a wide range of coffees from our stand and are excited to be showcasing the breadth of coffee we provide, particularly our Barista quality lines.”
The Barista Masterclasses won’t handiest supply guests with a refresh at the basics but additionally stay them up to the moment with the most recent tendencies, instructing and provoking the espresso industry neighborhood concerning the significance of with the ability to make nice espresso and likewise serve it in essentially the most conducive method to the discerning buyer of these days.
Annie Swift, managing director, European Coffee, Tea & Soft Drinks Expo mentioned: “To have such a prestigious company as Lavazza back the show is testament to the excitement that the show is creating in the hospitality industry. The Barista Masterclass is just one of four exciting new features launching at the 2019 show that will provide our visitors with an even more compelling reason to come along. This is an unmissable chance to see the best Baristas in the world showcase their abilities. This will be a draw for experienced Baristas looking for inspiration, together with business owners and managers.”