Lavazza is celebrating its tenth anniversary because the professional espresso spouse of The Wimbledon Championships amidst the event’s much-anticipated go back.
The 10-year partnership reaffirms Lavazza’s long-standing dedication to recreation and to the United Kingdom marketplace, in addition to its determination to serving top class, original espresso studies to customers. To mark the Group’s determination to the sector {of professional} tennis, Lavazza has additionally turn out to be the Platinum Partner of the NITTO ATP Final 2021-2025 and renewed partnerships with Roland Garros and Lavazza Tennis Ambassadors.
This yr, The Wimbledon Championships between 28 June – 11 July, 2021 is being held beneath diminished capability in keeping with UK social distancing tips.
Across the two-week event, 100 expertly educated baristas are set to serve tennis enthusiasts original Italian espresso from 60 carrier issues throughout the venue.
“Lavazza and tennis are the perfect match”, says Pietro Mazzà, regional director UK & Nordics and basic supervisor Lavazza UK: “We are proud to have reached this landmark partnership milestone with Wimbledon, sharing quality, authentic Italian coffee with its visitors and world-class players. The 10th anniversary is testament to our ongoing commitment to tennis and to the UK market. We are pleased to announce the renewal of the partnership, allowing us to deliver our premium coffee experience to tennis fan for years to come.”
Partnerships
This yr, Lavazza has additionally introduced partnerships with 3 world-renowned tennis pros all the way through The Wimbledon Championships: Johanna Konta, Karen Khachanov and a brand new ambassador for 2021, Jannik Sinner
Returning ambassador Johanna Konta is a British tennis famous person who has gained 4 singles titles at the WTA Tour, in addition to 11 singles and 4 doubles titles at the ITF Women’s Circuit. Joining Konta for the primary yr as a Lavazza ambassador, Italian tennis participant Jannik Sinner (no.18 ATP rating) has gained two ATP titles and turned into the youngest ATP titleholder since 2008 by way of successful the 2020 Sofia Open. At the 2020 French Open, Sinner additionally turned into the youngest quarter finalist within the males’s singles tournament since Novak Djokovic in 2006. Russian tennis famous person, Karen Khachanov additionally joins the ambassadors. Khachanov, recently ranked twenty ninth, has gained 4 ATP singles titles, together with the 2018 Paris Masters. His perfect singles rating used to be global No. 8 in 2019, after achieving the quarterfinals of the 2019 French Open.
Product innovation
Lavazza can be relaunching its common ¡Tierra! retail vary in addition to the La Reserva de ¡Tierra! meals carrier vary all the way through Wimbledon 2021. La Reserva de ¡Tierra! India, Colombia, Selection and Alteco Dek can be to be had to espresso fanatics from all Lavazza serving issues onsite. Synonymous with excellence and sustainability right through the entire provide chain, each and every mix inside of Lavazza’s La Reserva de ¡Tierra! vary is qualified by way of the Rainforest Alliance and include coffees from communities considering social duty tasks – promoted and controlled by way of The Lavazza Foundation – which can be then in moderation decided on and gently roasted. Better nonetheless, for the primary time, customers will even have the ability to pattern Lavazza’s ‘Cookie Cup’, for a scrumptious, 0 waste style enjoy.
In addition to La Reserva de ¡Tierra, Lavazza can be unveiling its newest A Modo Mio espresso device innovation – Lavazza A Modo Mio Voicy – the primary espresso device to be provided with integrated Amazon Alexa generation. From lungo to ristretto, Voicy can serve up customised espresso moments at the very best temperature, by way of a easy command: “Alexa, make me a coffee”. Ideal for the tech savvy, the Lavazza A Modo Mio Voicy works with each the Alexa and Piacere Lavazza apps to observe tablet inventory, position new orders, document day by day espresso intake and will also be offering best recommendations on the way to use the espresso maker and descale it. Moreover, personalized coffee personal tastes will also be stored throughout the Piacere Lavazza app so they are able to be recreated on command for friends and family, conveniently. As smartly as ordering espresso, the Lavazza A Modo Mio Voicy could make and obtain calls, ship messages to and from suitable Echo gadgets, play track from Amazon Music, Spotify and Deezer (with Multi Room Music enhance), and keep an eye on suitable Smart Home gadgets, equivalent to suitable Echo gadgets.
