Lavazza has introduced its first docufilm, “Coffee Defenders, a Path from Coca to Coffee” on Amazon Prime Video in Italy, the United States and the United Kingdom. The Docufilm is directed via Oscar Ruiz Navia, some of the best-known voices in recent Colombian cinema.
The documentary tells the real tale of Johana, a tender Colombian lady who misplaced the whole thing throughout the armed war with the FARC guerrillas, however controlled to take again keep an eye on of her personal existence and the ones of her six kids. Despite the war, she was once made up our minds to proceed to reside in her neighborhood – the fertile and unspoilt espresso rising area of Meta within the foothills of the Andes – the place the Colombian executive gave farming households like Johana’s again the land in the past used to develop unlawful plants in 2013.
Driven via hope and an unshakeable trust in a greater long run, Johana was once reborn via her paintings at her newly thriving espresso farm and hers is a tale of the emancipation of ladies and braveness. The espresso plant is a logo of her rebirth and Johana takes it together with her at the adventure from her house to Costa Rica, the place it is going to be preserved within the Cartago Agricultural Centre.
Johana is accompanied on her adventure via Alexandra Roca, a reporter who has written with nice sensitivity about quite a lot of problems affecting greater than 14 nations international, starting from girls’s rights to actions supporting indigenous communities. After returning to Colombia to record the rustic’s restoration after the armed war, she is helping Johana inform her personal tale of difficulties and hope. Step via step, their adventure takes the movie’s two protagonists via scenes of improbable herbal attractiveness in South America, taking note of a large number of eyewitness testimonies on a trail of rebirth and transition from warfare to peace.
“In that period people grew coca,” recollects our protagonist Johana. “I was afraid, but in the end, I said to myself “I’m going back, because this is my home and I can’t abandon it. It doesn’t matter if they want to kill me, let them, but I have to go back home.”
The Lavazza Foundation has been operating within the Meta area, Johana’s hometown, since 2015, on a sustainable building programme which has stepped forward the social and financial stipulations of over 100 farming households, together with our protagonist. It has additionally helped them convey the espresso plantations again to existence via planting over 1,000,000 espresso trees and coaching them to make use of just right farming practices. This contains instructing them new ways to struggle the results of local weather trade. As a outcome, productiveness in keeping with hectare has risen twofold and the manufacturing of high quality espresso has been inspired and authorized via the NGO Rainforest Alliance, a global organisation that promises the socio-environmental sustainability of agricultural manufacturing. In addition, the Foundation has helped small farms plant round 13,000 fruit bushes, which provides farmers an extra supply of source of revenue complementary to the only they make from espresso manufacturing, to extend income and to toughen the meals safety of households.
The programme within the Meta area has been advanced with a unique center of attention on selling girls’s rights as girls supply as much as 70% of the espresso manufacturing body of workers, however simply 25% of farms have feminine managers.
This is only one instance of the 24 tasks which were supported up to now via the Lavazza Foundation, which was once established in 2004 and has a presence in 17 nations, throughout 3 continents, with over 97,000 beneficiaries.
“For almost 20 years, the Lavazza Foundation has been playing an active role in coffee-producing countries with sustainable development programmes, working in close contact with coffee growers and inspired by the sense of responsibility that permeates Lavazza’s approach to the communities and areas in which it operates.” stated Mario Cerutti, leader institutional members of the family & sustainability officer at Lavazza. “The documentary tells one of many stories about the protagonists of our projects, expressed in contemporary language with the help of an outstanding partner like Amazon, and all in the spirit of Goal Zero – Promote the Message, the Sustainable Development Goal that we have added to the 17 Goals of the UN 2030 Agenda, with the aim of engaging people in a debate on sustainability”.
Director Oscar Ruiz Navia, stated: “I think this film represents a special project, one that I have been asked to work on because of my experience as a documentary and fiction director, which is why I was happy from the outset to accept this challenge. During shooting, I learned so much about this country’s history by listening to the testimony of so many people. For this reason, I am very grateful to have had the opportunity to be part of “Coffee Defenders, a path from coca to coffee.”
Alexandra Roca, filmmaker, stated: “This project represents many things, but I would say that the main meaning it carries is that change comes from within, and Johana has been a true example in that regard. I have learned many lessons from her because of her resilience and perseverance. Her survival skills have turned her into an independent and clever woman. That, to me, is what stands out most from this ﬁlm and it’s true meaning.”
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