Harrogate Water has taken the case for recyclable plastic bottles to ten Downing Street and warned of the unintentional well being penalties of demonising bottled water as ‘single use’.

Harrogate Water’s leader govt James Cain at Downing Street

The corporate says it has intervened within the debate on the best degree so as to add steadiness and context to what it believes has turn out to be a one-sided argument towards all plastic, together with PET bottles which might be smoothly recyclable, may also be made successfully from recyclable subject matter and are confirmed to be some of the environmentally pleasant packaging answers to be had.

Chief govt James Cain mentioned: “Images of plastic pollution on our beaches and in our oceans are heart-breaking and no one can see them and remain unmoved. Longer term solutions must be investigated but recycling is the here-and-now solution that can help turn the tide on littering without turning back the clock on healthy beverage switching or the good jobs and careers provided by the bottled water industry up and down the country.”

Sales of bottled water overtook the ones of cola for the primary time in 2017, demonstrating a development against switching to wholesome ingesting through shoppers. The corporate is anxious that if shoppers are dissuaded from purchasing bottled water, they’ll migrate again to bottled fizzy beverages and juices which give a contribution to prime ranges of weight problems, diabetes and teeth decay.

Harrogate Spring is the United Kingdom’s oldest bottled water emblem. Every bottle is 100 in step with cent recyclable and made the usage of over 50 in step with cent recycled content material (rPET). This is the best degree of rPET of any bottled water manufacturer. The corporate is a spouse of Keep Britain Tidy and is in the back of the Incredible Shrinking Bottle recycling marketing campaign, encouraging shoppers to ‘twist it, cap it, recycle it’.

The leader govt welcomed the chance to discuss with 10 Downing Street the place he met with Sir John Randall, particular adviser at the setting to Prime Minister Theresa May.

“It was a constructive meeting with Sir John and an opportunity to balance the debate on plastic. Bottled water is the healthiest drink on the shelf and evidence suggests that, even when tap water is available, many consumers prefer natural source bottled water because of its taste and provenance. People who choose bottled water see it as an alternative to unhealthy sugary drinks, not tap water. This is the crux of the issue. Demonising PET plastic and demonising water, the healthiest option, will undoubtedly lead to more unhealthy choices being made.”

The CEO advised Sir John he frightened that regarding plastic water bottles as ‘single-use’ was once complicated for shoppers, wrongly implying they might now not be recycled, when in reality PET plastic water bottles had been among the finest examples of easily-recyclable plastic to be had. Plastic water bottles accounted for lower than 20 in step with cent of discarded bottles and no more than part a in step with cent of UK muddle in general. Focusing on them disproportionately risked deceptive the general public, protecting the want to take on the abundance of difficult-to-recycle plastics and non-recyclable packaging.

“A plastic water bottle isn’t ‘single use’. Just like a tumbler bottle or aluminium can, it may be recycled nearly infinitely, happening to turn out to be every other bottle and reaching a in point of fact round economic system, doing away with the desire for virgin subject matter. PET plastic may be the greenest packaging answer these days to be had, the usage of much less power and generating fewer greenhouse fuel (GHG) emissions than choice packaging answers.

“The downside isn’t the bottle, it’s the loss of assortment and boulevard recycling amenities when on-the-go and a scarcity of transparent and constant messaging. Evidence from world wide means that deposit go back schemes can very much support recycling charges however there’s a lot more we will do right here and now round messaging that bottles aren’t ‘single use’ and may also be recycled time and again.

Harrogate is amongst many cities in the United Kingdom with mineral springs of significant historical, cultural and financial significance. Natural supply water has blossomed into an important sector of the United Kingdom cushy beverages marketplace. Sales of bottled water constitute 19 in step with cent marketplace proportion, value £2.4 billion to the economic system (together with imported bottled water).

Harrogate Water is the biggest impartial family-owned manufacturer of herbal sourced bottled water in Britain. The first mineral spring was once found out in Harrogate in 1571 through Queen Elizabeth’s doctor who beneficial the water for its medicinal houses. The the town turned into the primary British Spa the town and attracted rich guests from world wide, together with contributors of the Russian royal family members. Harrogate Water was once first bottled in 1740, making it the unique bottled water.