In order to meet the particular necessities of Asian shoppers and to optimise the out of the country provide chain sooner or later, espresso device producer Schaerer has began a strategic partnership with Chinese corporate Jetinno within the box of free-standing merchandising machines.
The purpose is to additional advertise the Schaerer Premium Coffee Corner coffee-to-go-concept and to supply the customisable housing of the self-service machines in the neighborhood for the Asian marketplace.
Schaerer CEO Jörg Schwartze stated: “With Jetinno, we have an experienced partner who can support us in expanding into this very important segment in a highly attractive market.”
Jetinno leader govt Eric Wu stated: “We are happy that the cooperation with Schaerer brings a new chapter. We believe we can satisfy Asian customers’ requirements better by combining the advantages of Schaerer and Jetinno.”