Selecta Group, the unattended self-service espresso and comfort meals supplier, has signed a brand new strategic licensing settlement with Nestle Starbucks, giving it the rights to continue to broaden and perform the top rate self-serve beverage idea, Starbucks at the move.
Starbucks at the move brings the unique Starbucks enjoy to offices and consumers at the move. Designed with the feel and appear of a Starbucks coffeehouse, Starbucks at the move supplies a spread of top rate drinks the usage of the newest Swiss coffee generation and a modular layout to enrich a number of place of business and public environments.
Pieter Boven, director strategic partnerships Nestle Starbucks EMEA, says: “The partnership between Nestle Starbucks and Selecta has given us the ability to deliver great Starbucks coffee to our customers through a premium self-serve solution, adhering to the highest quality standards. This new licencing agreement signals our commitment to continue to work together to grow the premium self-serve business.”
Commenting at the settlement, Sjoerd van den Dungen, crew Starbucks director at Selecta says: “We are proud to take some other step in our partnership with Starbucks, bringing nice tasting self-served Starbucks espresso drinks to our customers throughout our 14 markets in Europe.
“The focus for growth in the coming years will be on the office, university and hospital channels. As a market leader, we understand the increasing demand for premium coffee and Starbucks on the go is a fantastic fit for the European market.”
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