Britvic has introduced the formation of a brand new position inside the GB industry and appointed Trystan Farnworth as director of sustainability. Having in the past held the position of GB industrial director for comfort & impulse, he has over 15 years’ revel in operating for the cushy beverages massive.

Trystan Farnworth

The newly created position displays Britvic’s ongoing dedication to working a sustainable industry and Trystan can be chargeable for offering senior management on this space. His sturdy industrial background demonstrates Britvic’s need to align its sustainability schedule nearer to its shoppers’ ambitions.

Trystan will document without delay to GB managing director, Paul Graham, and can proceed to carry a job at the GB government workforce – operating collaboratively with emblem and industrial groups to maximize the position’s affect.

Paul Graham, GB managing director at Britvic, feedback: “Trystan has played a crucial role leading strong commercial results and customer relationships. His focus will be to bring together the various components of sustainability, creating a truly actionable plan.”

Trystan added: “Britvic’s recognition for main on trade subjects is robust, demonstrated by way of our fresh partnership paintings with the industry to organize for the Soft Drinks Industry Levy.  We have led on well being, and I would like us to be an similarly treasured spouse in turning in sustainable packaging answers.

“We’ve made big steps – last year we removed 600 tonnes of plastic packaging through light-weighting, and 100% of our cans, PET bottles and glass are recyclable in the UK. We are also proud founding members of the UK Plastics Pact and we will work closely with other members to support its goals. Our sustainable packaging strategy will continue to see us reduce packaging usage overall, use recycled materials, and explore new technologies to make step-changes. We will do so whilst enhancing our customer and shopper proposition – it must all go hand in hand for everyone to win.”

Trystan’s former tasks can be controlled by way of Rachel Phillips who joins Britvic as OOH industrial director, operating throughout comfort, impulse, foodservice and authorized. Rachel hasheld numerous industrial roles with multinational client items firms, together with Mars, Reckitt Benckiser and extra just lately she held the location of Chief Operating Officer at Gü.