With health being a major focus for many consumers, Britvic Soft Drinks has announced the launch of a new range of infused sparkling waters, offering feel-good sparkle that tastes good. Made simply with sparkling water infused with fruity flavours, Aqua Libra offers a drink described as crisp, clean and unsweetened.
The new Aqua Libra range is available in a premium 330ml can format in three flavours – Raspberry & Apple, Tangerine and Grapefruit & Pineapple – all of which contain no added sugar, sweeteners or artificial flavourings, meaning it falls below the sugar levy threshold. At under three calories per can, this product range is said to offer health-conscious consumers a solution for a refreshing uplift. Britvic says the contemporary pack design reinforces its ‘feel-good’ positioning and this, combined with a convenient, on-the-go, can format offers strong chiller standout and gives cues of refreshment, sophistication and simplicity.