Take a £21bn food-to-go marketplace (FTG), a thriving £8.4bn house supply sector, upload to it a £4.5bn in branded espresso store gross sales and a £3.9bn chilled able meal sector and it’s honest to mention that the food and drinks marketplace has been experiencing fast transformation lately. Here Andrew Shepherd, gross sales director at Huhtamaki Foodservice, opinions the important thing spaces impacting at the burgeoning food and drinks packaging marketplace.

“We’re seeing rapid change in the area of hot FTG, with a significant focus on fibre-based packaging as a sustainable alternative to plastic packaging. Retailers, manufacturers and brands are responding to consumer needs and our role is to ensure that we are creating and evolving our packaging to contribute to this continued growth.”

From breakfast to dinner and past

Where as soon as, the ‘lunchtime meal deal’ was once synonymous with FTG, now, outlets, fast provider eating place (QSR) and FTG experts are sensible to the alternatives around the other dayparts.  Breakfast bowls are amassed with a morning espresso, and dinner, specifically streetfood, additionally makes up an important chew of this consuming on-the-go sector. Travel hubs and any high-footfall spaces also are high for FTG.

IGD Retail Analysts counsel well being and wellbeing is among the greatest developments using FTG these days, with salads, sushi, fruit and protein boosted meals attracting a breakfast and lunch time group. Paper meals bins are a sustainable packaging selection for FTG, whether or not for porridge, yoghurt, salads, soups, noodles or pasta and with an infinite vary of sizes and customized printing to be had, they provide selection in branding FTG while making sure that meals is safe.

Delivered to the door

Driving the meals supply marketplace, are easy-to-use apps. Deliveroo, Just Eat and Uber Eat are examples of the operators excelling on this house. FTG operators, informal eating eating places and outlets are clamouring to paintings with those cell supply services and products and to clutch their percentage of this £8.4bn sector that’s rising at a lovely charge. Many of those deliveries occur through motorcycle so from a packaging perspective, it’s an important that meals is saved heat and neatly safe so it arrives in easiest situation. It will have to be leak evidence or even appropriate for re-heating at house in some circumstances.


Convenience continues to be the watchword for FTG, however converting the sport are the savvy FTG experts who have already got what the meals customers need, however no longer at all times the retail area in excessive site visitors spaces. Yo!Sushi and the Co-Op are the newest to enroll in forces – now lovers can get their sushi hit from the Co-op’s excessive side road retail outlets.  Speed, ease, comfort and high quality are key on this house and the packaging that is going across the merchandise is an important. Food might want to be saved scorching or safe for longer as many shoppers purchase meals for now and meals for later. Huhtamaki presented the concept that of Taste to the United Kingdom marketplace – fluted sandwich packs, ovenable trays and scorching packing containers that can be utilized inside a scorching setting, whether or not that be cooking the meals direct within the pack or preserving in a heating cupboard. These packs can resist as much as 220˚C for as much as half-hour and it’s this kind of innovation that permits outlets to increase their FTG choices to shoppers.

Capturing chilled foods

The affect of recipe packing containers and residential supply has for sure been felt within the house of able foods or fast-paced shopper items (FMCG) and the firms who thrive on this house are those that prioritise fewer processed choices and extra recent meals, high quality and a number one solution to packaging.

For example, Huhtamaki Fresh is a fibre-based, herbal method to able meal packaging, advanced with the give a boost to from the EU’s Bio Based Industries Joint Undertaking programme for analysis and innovation. Oven and microwave secure, the trays may also be recycled, they usually even have a certificates for house composting and are a substitute for black plastic trays.

UK production

With a colourful food and drinks sector throughout foodservice, retail and residential supply, there are lots of packaging alternatives, and innovation on this house is necessary to the ongoing good fortune of the business. Local sourcing may be necessary to give a boost to the native financial system.

Andrew concludes: “One of our key areas of focus at the moment is on developing more environmentally beneficial materials and coatings, and our teams are creating some excellent new ideas in this space. Our UK manufacturing sites are working with the teams here to develop bespoke solutions and this means that the UK economy is further benefitting from the boom in the food and drink sectors.”