The British Soft Drinks Association has welcomed information from Public Health England’s National Diet and Nutrition Survey which displays sugar consumption from cushy beverages is down 15% in 4 to ten yr olds and 11% in 11 to 18 yr olds since 2012.

Gavin Partington, BSDA Director General, stated: “It displays in huge a part of the motion cushy beverages firms were taking for a number of years – reformulation to chop sugar content material, higher funding in selling new low and no calorie merchandise plus smaller pack sizes.

“In 2015 soft drinks became the only category to set a 20% calorie reduction target by 2020 and we are well on course to achieving it.  Today’s figures are in line with Kantar data showing overall sugar intake from soft drinks down by almost 19% in the last four years.”