A brand new initiative, the Slow Food Coffee Coalition, has been introduced by means of Slow Food in collaboration with the Lavazza Group.
Slow Food has been partnering with Lavazza because the mid-Nineties, sharing concepts and initiatives. This newest undertaking is meant to unite all of the individuals within the espresso provide chain, from growers to roasters to vendors to customers, united by means of a love for the beverage and a want for excellent, blank and honest espresso for all.
The community is in keeping with a brand new style for relationships, impressed by means of the values of cooperation and in keeping with the evolution of paradigms of manufacturing and intake. It used to be introduced in Turin on World Earth Day with the target of bettering the connection between farmers and customers, strengthening the primary and maximum fragile hyperlink within the chain and selling a greater figuring out of espresso and its id amongst those that purchase it every day.
“This coalition is a real response to the crisis that we are living through and which loudly demands a major change,” commented Carlo Petrini, Slow Food’s president. “It is a concrete example of ecological transition, and as such it requires the conscious involvement of everyone involved, from those who care for the coffee plants to those who savour coffee in the cup. We need to shift from a society based on competition to one based on collaboration, and this chain that dialogs at all levels will be able to represent that perfectly. In order for a real ecological transition to take place, it is necessary to create awareness and generate shared knowledge within this community. For this, it is essential to prepare ourselves to tackle the challenges of the future with tools like alliances, unions and collaboration,” persevered Mr Petrini.
Giuseppe Lavazza, vice-president of the Lavazza Group, described how Slow Food and Lavazza will paintings in combination: “In the founding concept of the Slow Food Coffee Coalition there is an assumption of responsibility and a sharing of rights and duties. All the actors in the world of coffee will be called upon to take part in this challenging and innovative model. It will be an open working group, whose importance will become increasingly evident in a composite supply chain such as that of coffee. The need to construct alliances in the precompetitive sphere to develop knowledge, planning and content is therefore more and more clear.”
The Slow Food Coffee Coalition will likely be coordinated by means of Emanuele Dughera. “We are in a moment in which the desire to create links and to cooperate, towards new goals, is emerging stronger than ever,” defined Dughera. “That’s why we need farmers, traders, roasters, baristas, restaurateurs, experts, public institutions, big companies, connoisseurs and ordinary coffee drinkers who are inspired by curiosity and the desire to know more. Only through an open and collaborative dialog can we change the system and improve the coffee production chain, increasing the awareness of those who produce it, those who distribute and those who consume it.”
The Slow Food Coffee Coalition is inviting all individuals within the provide and distribution chain who’re all for espresso to enroll to its manifesto. This is an international community that believes in protecting the surroundings, safeguarding elementary human and labour rights, transparency and traceability, schooling and the proper to excitement, and has made those parts the cornerstones of a brand new trail ahead. Any considered one of us can make a selection to sign up for the coalition, to concentrate, be told and percentage, to inspire an alternate of concepts and excellent practices or to get a hold of new actions.
“We want to turn the spotlight from the cup to the earth where the coffee grows,” persevered Dughera. “This isn’t just a caffeinated beverage, however an agricultural product that incorporates 1000 nuances and which is able to nonetheless wonder us. This is why with the Slow Food Coffee Coalition we need to try to be sure that on one hand the paintings of growers is recognised, and at the different that buyers could make alternatives with extra consciousness.