Craig Jukes has been introduced as the brand new gross sales director, UK & Ireland, for espresso gadget and merchandising team Evoca UK, whose emblem portfolio comprises Necta, Wittenborg; Gaggia Milano and Saeco.
“I firmly believe we need to change our approach to meet the demands of our customers and to recognise the speed at which the market is changing,” Jukes mentioned.
“Thanks to advancing generation and the succeed in of social media, the techniques wherein we’ve historically communicated and interacted with our shoppers are now not have compatibility for goal.
“At Evoca UK, we believe that a business that is focused on its customers is one that is committed to learning and understanding what really matters to them, enabling a more effective service to be delivered. By understanding who our customers are, what their needs are, and how we can add value to what they do, we aim to become – or to remain – their ‘go-to’ supplier.”
Evoca provides market-leading merchandise that cope with the necessities of each form of venue wherein espresso is served, from the manufacturing unit flooring to the neatest of espresso stores. They vary from merchandising machines serving immediate espresso on the cheap, to standard ‘barista’ machines of the best quality; by means of bean-to-cup merchandise, together with fully-automatic recent milk machines designed to supply top-quality espresso in any location; plus leading edge answers equivalent to bills apps and entirely interactive faraway regulate of machines.
“When I look at our current and future product roadmap, I am proud and honoured to be part of the Evoca team bringing them to market,” Jukes concluded.