If you’re available in the market to buy espresso machines or within the industry of supplying in your shoppers, specifically Flavia machines, the likelihood is that you’ll know Ralph Francis, the person chargeable for taking a look after Lavazza Professional’s vendors.
Amongst his colleagues, Ralph is referred to as ‘Mr. Flavia’. Get him speaking on his favorite matter and also you’ll come upon his peculiar evangelistic zeal: I’m now not positive how his General Knowledge is, however along with his encyclopaedic figuring out of all issues Flavia, he’d sale during the ‘Specialist Subject’ spherical on ‘Mastermind’.
So, when he tells you that the approaching FLAVIA Creation 600, is ‘the single biggest step change Flavia has ever accomplished’, you’d be sensible to invite, ‘how so?’.
“It’s breathtakingly simple to prepare coffee-shop style drinks,” he says. “First, choose your preferred milk. What’s yours? Cow’s milk, soya; almond? The C600 can work with them all, making it the perfect choice for vegans and those with medical conditions such as lactose intolerance. There’s zero risk of cross-contamination; no cleaning, no hassle.”
‘Then, pour the milk into your cup. It’s raised to the supply nozzle the place the milk is heated and frothed to the easiest consistency. Then, upload your number of Lavazza espresso. That’s it; activity performed. You take your drink and the system is left as blank as a whistle and in a position for the following person.
It sounds beautiful excellent, doesn’t it? But Ralph is raring to make sure the marketplace appreciates simply what a ‘game changer’ the C600 is: “I hate that expression ‘game-changer’’, he says. “It’s so overused these days; but I accept that in this case, ‘game-changer’ is an accurate description of this machine and its capabilities. What’s more, arrival of the C600 coincides with the launch of our new drinks menu including a selection of Lavazza coffees and single-pack indulgence drinks such as cappuccinos and lattes – perfect timing.”
Following a a success release in america, the FLAVIA Creation 600 arrives in the United Kingdom market this spring.
“We’ve commissioned a video to demonstrate what the C600 can do,” Ralph says. “Pictures paint a thousand words, so rather than tell people about the many valuable features the C600 will bring to the marketplace – ease of maintenance, how simple it is to customise a drink; how you can place your order via an app; how good it looks and so on – I’ll let my customers see for themselves.”
If Mr Flavia’s response sums up the thrill that’s humming round Lavazza Professional HQ. A way that one thing very vital is ready to occur. “The C600’s launch may, in the future, come to be seen as a landmark event in the story of OCS,” Ralph says.