Midlands companies So Pure Beverage Technology and unbiased vegan eatery, Land Restaurant have joined forces as analysis presentations espresso drinkers opting for plant-based milk is on the upward thrust.

So Pure’s Barista Piccolo tabletop espresso system is now put in within the eating place’s city-centre Great Western Arcade location, permitting Land Restaurant to ship a brand new enjoy to its shoppers right through 2021 and past with out compromising on flavour or style and last vegan-friendly on the similar time.

Adrian Luck, head chef at Land Restaurant, commented at the collaboration: “It’s all the time been our venture to supply top of the range, leading edge effective eating for vegans and non-vegans alike around the West Midlands, and we’re overjoyed to be partnering with So Pure to make this a truth. After noticing an enormous spike in espresso gross sales over the last 12 months, we knew it used to be time to improve our amenities to be able to each meet and exceed buyer expectancies.

It’s a commonplace false impression that for individuals who make a choice dairy possible choices over conventional cow’s milk are ‘missing out’ and we are hoping that our new So Pure system proves that this indubitably isn’t the case.”

Suky Matharu, managing director of So Pure, stated: “With a record £12m in sales for the plant-based food and drink category in the first two weeks of 2021 alone, it’s clear that growing consumer demand for vegan-friendly options will be an upward trend over the coming months. On the back of our most recent product launch, the So Pure Ivory edition (which is suitable for all types of milk) we are committed to offering inclusive coffee solutions to our customers.”