Visitors to the International Food & Drink Event (IFE) 2019 are being invited on a adventure via probably the most UK’s best food and drinks.
As a part of the Food is GREAT marketing campaign, Defra will exhibit the heritage and exporting reports of main food and drinks manufacturers via an experiential Taste & Tales Wall – entire with samples, infused cocktails, recent botanicals and reside storytellers.
Located within the Taste & Tales Hub at IFE 2019 – going down from March 17 to twenty at ExCeL London – the multi-sensory and immersive appeal will come with 8 manufacturers ready to be came upon at the back of secret doorways. These come with Halen Môn Sea Salt, East London Liquor Company, Erdinger Beam Suntory Whisky, Eat Real Snacks, Joe & Seph’s Popcorn, ShortCross Gin and Fever-Tree.
Highlighting the tales at the back of probably the most maximum liked meals & drink from round the United Kingdom, together with English Sparkling Wine, Northern Irish Gin, Scotch Whisky and Welsh Sea Salt, it’ll depart consumers with each a way of inspiration and a style sensation.
Speaking in regards to the Taste & Tales Wall, which is a brand-new characteristic at IFE 2019, Soraya Gadelrab, match director, stated: “The UK has probably the most highest meals & drink on this planet and Defra’s Food is GREAT marketing campaign is an unbelievable platform to shout about this. The Taste & Tales Hub is a must-visit for attendees to IFE 2019, who can be expecting some tasty treats, surprises and provoking tales on the Taste & Tales Wall.
“We’re proud to be hosting 1,350 innovative, global and cutting-edge food & drink manufacturers from 111 countries this year and can’t wait for the event to start on March 17.”
IFE 2019 is a must-attend for all the ones taking a look to discover a style of the next day to come and can supply consumers with the risk to find rising traits; meet with hundreds of world, future-focused manufacturers; and listen to inspiring and thought-provoking talks from key figures around the meals & drink business.
Taking position in London – the house of meals & drink innovation – IFE 2019 gives a possibility for each British and world providers to fulfill and hook up with most sensible retail, wholesale & distribution, import and export and foodservice and hospitality consumers all below one roof.
For additional info on IFE 2019 and to sign in to wait at no cost, please go to: https://www.ife.co.uk/