This yr’s seventeenth Global Water Drinks Congress on 20-22 October 2020 has two main variations from earlier occasions. The first is that it’s now on-line. The 2nd is its ‘Beyond the Bottle’ theme, with a focal point on wider product and packaging alternatives.
Typically attracting 150-200 members from in all places the sector, the development objectives to supply trade leaders, marketers, providers, consumers and advisers with an entire evaluate of the water beverages marketplace and tendencies.
“What hasn’t changed is the extremely high calibre of speakers and discussion,” commented Richard Hall, chairman of match organisers Zenith Global, the food and drinks professionals.
“We have audio system from all 5 main global manufacturers – Coca-Cola, Danone, Nestlé, Niagara and PepsiCo. They are joined by means of different marketplace leaders, from Bisleri in India to Highland Spring in Scotland, and key innovators, from Loop with its refillable packaging for house supply to Crunchy Hydration on adaptogenics, nootropics and CBD.
“Having simply held our first two digital occasions, we’ve discovered they may be able to generate even higher networking and debate as it’s really easy to touch different delegates, dangle person discussions, sign up for spherical tables and have interaction in social dialog in addition to ask questions and participate in polls. The different benefits are decreased prices, no go back and forth time and the facility to revisit periods as they’re all recorded.
“The Beyond the Bottle theme is particularly relevant this year, because of the continuing debate about plastic. We no longer talk about bottled water, since there are many packaging alternatives. There are also many product alternatives in added flavours and functions. And now companies are exploring opportunities beyond drink packaging in capsules and dispense,” Mr Hall concluded.
Another spotlight of the Global Water Drinks Congress is the Global Water Drinks Awards that can be offered on 21 October, for which there have been 160 entries throughout 16 classes from 27 international locations.