In a transfer in opposition to reaching a round economic system, Harrogate Water has introduced it has effectively secured enough availability of recycled PET (rPET), to make sure all product shall comprise 50 consistent with cent recycled content material from April 2018.

Harrogate Water CEO James Cain OBE

The quantity of recycled PET content material, all assured UK post-consumer provide, will fit that of Harrogate’s glass bottles, which were produced with 50 consistent with cent recycled glass content material for a few years. All fabrics utilized by Harrogate Water are 100 consistent with cent recyclable and not one of the corporate’s waste is going to landfill.

The corporate is a countrywide spouse of environmental charity Keep Britain Tidy. Last yr it collectively introduced a pioneering recycling marketing campaign aimed toward elevating consciousness of the significance of recycling PET plastic bottles on-the-go.

The Incredible Shrinking Bottle Campaign urges shoppers to cast off their bottles responsibly, by way of twisting and capping, making them simple to hold to a recycling level or take house for kerbside recycling.

Harrogate Water CEO James Cain OBE stated: “It isn’t an inevitability that plastic bottles finally end up in our rivers and oceans. We all have a duty to be sure that we cast off our packaging correctly and recycle our bottles in order that they may be able to cross directly to change into some other bottle or different helpful product, simply as we already do with our cans and glass bottles. We shouldn’t call to mind them or discuss with them as ‘single use’; they may be able to have a vast collection of lives.

“Naturally sourced water is the healthiest drink. Harrogate Water is sourced from inside of a Site of Special Scientific Interest, taking care of the surroundings is in our DNA which is why we’ve partnered with Keep Britain Tidy to inspire recycling. The extra we recycle, the higher the provision of rPET and the nearer we get to a in reality round economic system.

He added: “PET plastic used to make beverage bottles is the most environmentally efficient of all packaging solutions – providing it is recycled; it uses less energy in manufacture, produces fewer greenhouse gas emissions and is one of the best examples of easily-recyclable packaging. The introduction of rPET represents a significant investment for the business; we are proud and delighted to take this next step in support of sustainability.”