iPRO Hydrate, the purposeful hydration emblem, has formally introduced in South Africa, marking any other milestone in its international enlargement.
The release is made imaginable thru an unique partnership with Gordon Sweets, a usual distributor serving impartial outlets and the impulse sector. Based in Cape Town’s Western Province, Gordon Sweets boasts nationwide protection, making sure iPRO Hydrate reaches shoppers around the nation.
As a depended on identify in FMCG distribution, their experience and dedication to high quality lead them to the best spouse for iPRO’s South African access. iPRO is proud to collaborate with a revered family-run industry that stocks its values of excellence and innovation.
The top rate hydration drink will probably be to be had in a 500ml layout throughout 4 refreshing flavours, providing shoppers a more fit, caffeine unfastened selection without a synthetic flavours or colors, and sweetened naturally with stevia. iPRO Hydrate delivers electrolytes that hydrate 4 occasions quicker than water, at the side of 100% of your day by day really useful Vitamin C and very important B nutrients (B5, B6, B7, and B12) for optimum hydration and wellness. Aligning with iPRO’s dedication to sustainability, the bottles are made with 30% rPET and are absolutely recyclable.
iPRO’s international enlargement has been accelerating hastily, specifically within the Middle East, the place the emblem has noticed vital luck within the UAE and Saudi Arabia thru its partnership with Al Rabie, one of the most area’s main beverage corporations.
With South Africa’s rising call for for purposeful drinks, iPRO Hydrate is ready to make a robust have an effect on within the class.
A key a part of iPRO’s emblem ethos is supporting lively life, exemplified by way of its international partnership with parkrun, the place it serves because the reputable hydration spouse. South Africa is house to one of the most international’s maximum engaged parkrun communities, with over 1.3 million registered members and occasions held weekly in over 200 places. Through this partnership, iPRO will supply very important hydration to runners and walkers around the nation.
Thomas Garrad, managing director and majority shareholder of iPRO, commented at the release: “We are thrilled to introduce iPRO Hydrate to the South African market. With a growing consumer focus on health, wellness, and sustainability, our functional hydration drinks are a perfect fit. Partnering with Gordon Sweets allows us to reach consumers nationwide and continue our global mission of providing superior hydration. The success we’ve seen in the UAE and Saudi Arabia demonstrates the increasing demand for functional beverages, and we are confident that South Africa will be another key market for us.”
South Africa’s purposeful beverage marketplace is witnessing sturdy enlargement, pushed by way of greater health-consciousness amongst shoppers. The marketplace is projected to develop at a CAGR of seven.8% over the following 5 years, with call for for low-sugar, herbal, and performance-enhancing drinks on the upward push. iPRO Hydrate’s distinctive components and concentrate on sustainability will upload vital price to this evolving sector.
This release additionally rekindles iPRO’s reference to Faf de Klerk, the South African rugby megastar who prior to now served as an iPRO Ambassador right through his tenure with Sale Sharks Rugby in the United Kingdom. His affiliation with iPRO highlights the emblem’s deep ties with elite sports activities and its dedication to hydration in high-performance environments.
As iPRO continues its international enlargement, the emblem stays devoted to offering awesome hydration answers to shoppers international. The South African release represents an exhilarating step ahead, reinforcing iPRO’s place as a pace-setter within the purposeful beverages marketplace.
‘Made for those who care’
