The European Drinking Water Cooler Association (EDWCA) held its Business Day convention and exhibition on the Forest of Arden Hotel in Birmingham attended by way of water cooler trade professionals from around the nation.

Speakers on the convention integrated Steve Gibson of Dataweb Business Services, Matthew Lee of Water Market View, Alex Epstein of Big Change Apps and Natalie Fee, founding father of City to Sea. The morning’s occasions have been adopted by way of a day industry exhibition and networking tournament with exhibitors showcasing a wide vary from the trade’s provide chain.

With simplest 9 in step with cent of plastics utilized in the United Kingdom in reality being recycled in the neighborhood and as much as 16 million plastic bottles an afternoon now not being recycled, Natalie Fee advised delegates to do so by way of getting concerned about recycling plastics.

She drew consideration to the Refill marketing campaign, urging water companies to include and participate in National Refill Day subsequent yr which promotes using reusable water bottles to chop plastic air pollution.

Alex Epstein of Big Change Apps referred to as on water companies to believe launching a fairly risk-free app with a view to stay alongside of what he referred to as “the Amazon Prime Effect” for fast gratification.

“There is an exciting future for this industry, people are drinking more water and opting for healthy options, but we all want everything now. We are used to getting things immediately in every industry, including this one, and this also affects business-t- business transactions.”

Steve Gibson of Dataweb Business Services up to date delegates on GDPR providing a practical means for firms to apply to offer them the arrogance that they’re doing what they want to do to conform.

Advocating organisation coaching and consciousness, Steve mentioned: “The best thing you can do is train your staff. It’s your biggest risk mitigation tool.”

Matthew Lee of Market View introduced a water allotting trade evaluate overlaying analysis and research at the state of the trade.

The afternoon industry display of round 20 exhibitors used to be neatly supported with a number of exhibitors reporting excellent industry leads and possible new consumers from their conversations.