Rhea Vendors Group, manufacturer of tailored merchandising machines and ambassador of espresso tradition in 90 nations, has introduced its first department in Asia.

Rhea China, which joins the 11 branches already found in Europe and South America, is headquartered in Shanghai and can allow Rhea to take part first-hand in a fast-growing marketplace that the corporate believes to be extremely receptive to the top stage of personalisation and modularity that characterises the Rhea vary.

The Chinese financial system continues to develop, and the rustic’s rising center elegance is predicted to enlarge from 430 million other people lately to 780 million via 2025. According to fresh research, China’s espresso intake could also be rising via round 20% a yr, over 2% above the worldwide enlargement fee, and that is basically pushed via the more youthful age teams who will account for over 1 / 4 of the rise in general intake in China via 2030.

Chief government Rhea Vendors Group Andrea Pozzolini stated: “China is an important country for Rhea and we have opened a branch in Shanghai in order to meet the needs of a mature market that is increasingly interested in what we have to offer.”