Kepak Group has introduced the purchase of Meat Snacks Group Limited from Valeo Food Group. Trading as New World Foods Europe (NWFE), the industry is a number one manufacturer of ambient meat snacks. The deal contains the Freshers Foods logo, its related product traces and Valeo’s two production websites in Wigan and York.
This acquisition marks an important milestone in Kepak’s option to improve its presence within the high-protein snacking and food-to-go classes—segments experiencing sustained expansion throughout the United Kingdom and world markets.
The New World Foods Europe vary provides a complementary vary of goods to Kepak’s portfolio. These come with high-protein ambient snack manufacturers, corresponding to Kings, Wild West, and Cruga, which align with rising person call for for handy and nutritious snacking choices.
Brian Farrell, leader govt of Kepak Foods Division mentioned: “We are delighted to welcome New World Foods Europe into the Kepak Group. This acquisition enhances our capabilities in the ambient snacking category and adds a strong suite of established brands to our portfolio. It supports our continued growth in both the UK and international markets, particularly across the convenience and food-to-go channels. It’s very much business as usual for both companies and our partners as we start a phased integration process.”
The acquisition bureaucracy a part of Kepak’s broader option to diversify its providing and construct on its present strengths throughout core classes. It additionally displays the Group’s ongoing dedication to consumer-led innovation and class building.
New World Foods Europe has been consolidating its operational footprint over the past one year and with this section finished, Valeo Foods believes now’s the suitable time to give a boost to its expansion beneath new possession.
Ronald Kers, leader govt of Valeo Foods Group mentioned: “We are assured that Kepak Group is the suitable spouse to steer New World Foods Europe into its subsequent bankruptcy and unencumber its complete doable. We are happy that they’re transitioning to every other remarkable corporate the place they’ll obtain the point of interest and sources to develop.
“On behalf of Valeo Foods, I want to thank the many employees who supported New World Foods and have contributed to the strength of its brands. We appreciate their passion and commitment to New World Foods Europe and to Valeo Foods Group. These talented individuals are going to a fantastic organisation in Kepak, where they undoubtedly will thrive.”
