The British Water Cooler Association (BWCA) annual convention and industry display takes position this week on the Nottingham Belfry and entire with a prestigious line up of audio system, it guarantees to be a thought-provoking tournament.

Keynote speaker Debra Searle, who famously rowed solo around the Altantlic in 2002, will deal with visitors on the convention themed The Journey, a identify taken from Debra’s e-book.

Keynote speaker Debra Searle

The convention will probably be held at the morning of March 8, whilst the industry display takes position within the afternoon. A gala dinner will probably be held within the night time.

Phillipa Atkinson-Clow, basic supervisor of the BWCA, stated: “Each year our trade show grows in strength and in the number of exhibitors attending. The conference is always at full capacity and has become firmly established as the key annual event in the UK water cooler sector. It provides an opportunity for the industry to network, but importantly also for those procuring and managing coolers on the customer side to see a showcase of the best companies operating in the sector. We couldn’t do this so successfully without the generous support of our sponsors and so we thank each and every one of them”.

Debra Searle will probably be sharing with BWCA contributors the highs and lows of her Atlantic row and her methods for luck.

She stated: “When I was alone on the Atlantic I developed a whole toolkit of mental strategies that helped me to keep my oars in motion.  Back on dry land, I became completely reliant on these strategies as tools to achieve success in my businesses and in day to day life.”

Phillipa Atkinson-Clow, basic supervisor of the BWCA

She went on to mention: “A study into the behaviour of top performers found that 15% of their success can be attributed to their skill level but 85% is down to their attitude.  I believe that if we can tap into that and start to proactively choose our attitude, then we can achieve more than we ever dreamed of, whether that be in our businesses or for personal goals.”

She added: “Employing these tools and techniques has changed my life and my businesses forever, and I hope they can for you too.”

Debra first hit the scoop headlines when she got down to row around the Atlantic together with her husband.  Unfortunately, he needed to be rescued so Debra, a amateur rower, endured by myself and rowed 3,000 miles from Tenerife to Barbados.

It must have taken them six weeks however, to succeed in her purpose, Debra ended up spending 3½ months by myself at sea, encountering 30′ waves, sharks, and power 8 squalls in her 23-foot plywood boat.

Since getting back from this journey, Debra has long past directly to adopt solo and staff expeditions around the globe; has introduced firms; and is a printed writer and broadcaster. Debra says: “When you choose your attitude anything – absolutely anything – is possible.”

Other audio system on the BWCA convention will come with Karen Wells of Zenith Global, revealing the newest trade marketplace information; Phillipa Atkinson-Clow, basic supervisor of the BWCA,  speaking about her 25 years on the helm of the Association; and Brendan Hanlon, from Just a Drop, celebrating with Members the Association’s proceeding efforts in fortify of his charity in bringing blank water resources to villagers in Africa.

The grasp of cCeremonies on the tournament would be the BWCA’s recently-appointed Chairman, Jon Wicks.


New for 2018 will probably be a fund-raising job for delegates: a Batak Wall. This recreation of talent involving hand-eye coordination will lend a hand carry finances for the Association’s selected charity, Just a Drop. In addition, as has came about for the previous two years, a spotlight of the gala dinner will probably be a charity public sale in assist of Just a Drop.

As neatly as listening to  from Just a Drop’s Brendan Hanlon, the BWCA will probably be saying main points of the following challenge in Africa to obtain investment, so remodeling the lives of but any other village which prior to now had no get right of entry to to scrub, secure water.

The BWCA has additionally introduced a report choice of  sponsors of the 2018 convention and industry display. The sponsors, with the segments they’re supporting, are as follows:

  • Pureflo – convention
  • Crystal Mountain – industry display
  • Waterlogic UK – registration portal
  • 4 Aces – gala dinner
  • Nupik-Flo – keynote speaker
  • Database Workshop – charity public sale
  • BWT UK – Chairman’s welcome supper
  • H2O Direct – convention lunch
  • Cosmetal – Batak wall
  • Bericap UK – signage
  • Calomax – Casino