Minor Figures, the plant-based beverage specialist has won minority investments from Danone Manifesto Ventures, the company challenge arm of worldwide meals and beverage corporate Danone, and Green Monday Group, a Hong Kong-based social challenge type aimed toward moving the general public in opposition to sustainable dwelling.
Minor Figures is a rapidly-growing, impartial corporate this is dedicated to crafting best-in-class plant-based meals merchandise the usage of easy, herbal components with few components and with out compromising on flavour or high quality. Its founders have intensive enjoy inside the espresso business and feature a powerful portfolio of Barista Oat Milks and a line of best-in-class Ready-To-Drink coffees and teas. Founded in 2015, the corporate has workplaces within the United Kingdom, United States, and Australia, and sells its plant-based drinks in 16 international locations.
“We are excited to partner with Danone Manifesto Ventures and Green Monday Group,” mentioned Stuart Forsyth, Chief Executive Officer and Co-Founder of Minor Figures. “The team at Danone Manifesto Ventures – the first corporate venture unit to be independently certified as a B Corp – shares our core vision to create a sustainable future for humanity. We are confident they are the perfect partner to help us optimise and grow our multi-geo, multi-channel business. Their vision, knowledge and deep experience across the globe cannot be matched.”
Forsyth added: “With Green Monday Group, we have a like-minded partner who is focused on constructing a multi-faceted global ecosystem of future food that combats climate change, food insecurity, public health crisis, planetary devastation and animal suffering. We look forward to building on our distribution relationship across Asia as Minor Figures works to meet the increasing needs of plant-based consumers globally.”
“We believe Minor Figures is a unique brand that strongly resonates with consumers in the fast-growing plant-based space,” mentioned Clemence Delcourt, Chief Investment Officer of Danone Manifesto Ventures. “Minor Figures is fully aligned with our goal to partner with mission-driven food and beverage companies that are creating a healthy and sustainable future. Stuart and the whole Minor Figures team have done a tremendous job producing high quality, innovative products for customers and consumers around the world and we look forward to working with them to help accelerate their growth and impact.”
“We are inspired by the passion and vision of the Minor Figures team,” mentioned David Yeung, Co-Founder and Chief Executive Officer of Green Monday Group. “Their positioning and brand identity really resonate with many new-generation consumers. Our strategic partnership will certainly catalyse further impact and change both in Asia and globally.”