Broderick’s new merchandising loyalty app Pay 4 Vend, mentioned to be a UK first for the field, is to be had to shoppers during the United Kingdom following a a hit pilot programme.

Broderick’s MD, John Broderick

Created in affiliation with graduates from Manchester Metropolitan University and Italian tech giants COGES, Pay 4 Vend is a buyer engagement tool, a fee software and a loyalty builder. Its large prize promotions have additionally proved to be an incentive for repeat customized at pilot scheme websites.

Broderick’s MD John Broderick says Pay 4 Vend is an asset for everybody concerned and is vital to the way forward for merchandising.

“We’ve introduced the app as we noticed an actual alternative to leverage the loyalty schemes noticed at the top side road, with our merchandising shoppers. Our newest ‘first’ from Broderick’s raises the bar by means of turning in an absolutely contemporary and handy shopper enjoy in merchandising products and services.

“Payment hasn’t ever been more straightforward, shoppers can merely add credit score to the app the usage of a money card at a handy time and be in a position to pay the hassle-free means once they’re at the transfer and wish to refuel at a merchandising gadget.   With 52% of other folks heading out of the home with out a cash of their handbag or pocket, this must be the way forward for merchandising.

“However, Pay 4 Vend is far more than just a handy, integrated vending payment system, it’s informative, enjoyable and engaging and a platform for big draw competitions, rewards, discounts, news and promotions from household names and emerging brands. So far, our app pilot scheme has offered an opportunity to win prizes through the company’s vending services, including the trip of a lifetime to New York and tickets to must-see music events and experience days. Following the national roll-out we now have a full programme of showcase prizes and promotions scheduled throughout the year.”