The partnership will see National Tea Day co-host a devoted tea theatre throughout the new European Tea Expo zone for the primary time. This building is predicted to spice up the tea component of the development to fulfill the field’s want to fortify its tea providing and maximise buyer delight, gross sales and profitability.
John Bednall, CEO, European Coffee Expo stated: “European Coffee Expo is a show for stakeholders from all over the beverage industry where tea is a fast-growing part of the product mix and working with National Tea Day positions tea in a leading light.”
Diaz Ayub, business director at National Tea Day stated: “Tea is at a critical time in its hospitality journey. Venues are realising they need to upgrade their offering and are seeking new knowledge to help them do this. European Coffee Expo has shown a real commitment to creating genuinely innovative tea content.”
Tea has observed an enormous premiumisation prior to now two years with customers more and more challenging a better-quality product and enjoy and are ready to pay extra for it. It follows the craze of espresso which has reworked right into a top rate artisan product.
Diaz provides: “The sessions will feature tea masterclasses, seminars and pairings so attendees can understand how tea can become more profitable. A well thought out tea strategy can see increased yield, improved footfall and most importantly happier customers.”
He added: “We strongly recommend that tea brands embrace this as the forum where they can meet buyers who have a real commitment to offering a better type of hot beverage to their consumers.”
European Coffee Expo is going down at London Olympia at the May 21 & 22, 2019.
National Tea Day takes position once a year on April 21 and is the authentic day in the United Kingdom to rejoice our love of tea.