Gillian White of Crane Merchandising Systems has been elected to the Automatic Vending Association (AVA) Board in the position of Machines and Components Representative.

Currently managing director Europe for Crane Merchandising Systems, based in Chippenham, Gillian has spent her career working in vending in a number of key roles and businesses including Mars Drinks, Mars Chocolate and 24vend to name a few.

Gillian said: “My appointment to the AVA board comes at an interesting, if challenging, time for the industry. Convenience or unattended retailing is moving at an unprecedented pace and vending is part of that overall landscape. Tech-savvy consumers expect us to deliver convenience and experience at each and every opportunity, as well as products that fit their lifestyle and tastes. However, in a world of increasing regulation and business uncertainty, the challenges are not to be underestimated and a strong voice and trade representation, such as that of the AVA, is ever more relevant. I’m delighted to be part of that future.”

AVA CEO David Llewellyn said the AVA was was very pleased to welcome Gillian to the board.

 

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