New senior vice chairman business at SEB Professional Beverage

SEB Professional Beverage has appointed William Yates as senior vice chairman business. Effective this month, he assumes world duty for the direct and oblique industry, bringing the gross sales and marketplace carrier organizations nearer in combination.

“As a global leader, we shape the future of beverage solutions through strong partnerships and a deep understanding of our customers’ needs,” says Martin Zouhar, government vice chairman SEB Professional Beverage. “With sales and service under one leadership structure, we can deliver faster responses and clearer accountability in every market, making us even easier to do business with. We are delighted to welcome William Yates to the team. His appointment further strengthens our commitment to creating greater value for our customers and supporting their success around the world.”

Meeting lately’s buyer expectancies
Today, operators be expecting extra from a provider than a unmarried system. They assessment companions in line with all of the buyer enjoy, from apparatus availability and function to responsive native carrier and enhance. In his new function, Yates will lead each the industrial and marketplace carrier purposes around the manufacturers WMF, Schaerer, Curtis, La San Marco and Zummo, making sure shoppers get pleasure from a extra constant, seamless and responsive enjoy anyplace they perform.

A profession in-built world markets
Yates has spent greater than a decade with Groupe SEB, maximum lately serving as VP South East Asia and VP Marketing Asia Pacific, primarily based in Hong Kong. Prior to this, he held various management positions within the Group’s UK and Ireland industry, together with Managing Director, Commercial Director and Sales Director. Earlier roles at Mondelēz International, Kraft Foods and Cadbury additional bolstered his observe file of turning in winning expansion and lengthening marketplace percentage in mature markets.

“What we promise our customers must be reflected in what we deliver at their sites,” says Mr Yates. “Having our commercial and service teams working to a common plan is what makes that possible. I look forward to spending time in our markets and hearing directly from customers about what they value today and what they expect from us in the future.”

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