Kellogg Company and Symrise, the primary manufacturer of flavours and fragrances, have engaged in a joint three-year venture in Madagascar to responsibly supply 100 % of Kellogg’s vanilla through 2020. The venture enjoys endured luck according to a shared collective dedication. Strong engagement with the vanilla farming communities of Ankavanana, Madagascar, allows farmers and their households to paintings in combination in opposition to not unusual targets.


“The programme drives impact directly at the source of vanilla farming via our integrated supply chain,” mentioned Yannick Leen, international competence director Vanilla, Symrise. “The partnership highlights the value of our active and collaborative year round presence in this unique region. In turn, it ensures the highest quality vanilla, brings certainty and creates shared value for farmers, as well as ensuring sustainability of supply.”

In 2019, Kellogg joined the rising “Symrise and Friends” circle of relatives of personal sector companions. They paintings in combination to ship synergistic advantages for the vanilla farming communities and the biodiverse atmosphere wherein they are living. Kellogg brings intensive enjoy of Climate Smart Agriculture to the venture. The partnership is scaling up for higher have an effect on with the opposite program companions together with Unilever, GIZ and Save the Children.

‘“Responsibly sourcing our ingredients means making a difference from the very start. That’s why we’re working closely with the farmers who grow them,” mentioned Kellogg Company leader sustainability officer Amy Senter. “Farmers like those in Madagascar aren’t just growing vanilla for people around the world, they’re cultivating healthy soils, diverse ecosystems and strong communities. And across Kellogg, we want to help them do even more.”

The true price of being “closest to the source”

The absolutely built-in Symrise manner is according to dwelling with regards to and dealing intently with farmers each day of the yr to foster just right agricultural practices and funds/money waft control. This empowers farmers to run their farms in a sustainable means and be extra financially resilient in a unstable marketplace.

The corporate’s holistic manner additionally contains coaching and schooling inside the communities and the advent of different plants. This provides range and mitigates chance. Crops come with patchouli, vetiver and ginger. The farmers additionally discover ways to observe Climate Smart Agriculture practices to the cultivation of rice, the foremost subsistence crop for the Malagasy other people.

The joint partnership between Kellogg and Symrise supplies ongoing engagement and coaching for over 1,000 Malagasy smallholder vanilla farmers. This is helping to enhance their livelihoods and offer protection to the delicate atmosphere that they and their households name house.

A world method to native partnerships

Symrise in Europe and Madagascar labored with Kellogg’s groups in Battle Creek, Michigan, USA and Sydney, Australia, with monetary reinforce from the Bridging the Gap, SDG Compact with GIZ with match-funding equipped through BMZ.

‘’This partnership has additional solidified our sturdy dating with Kellogg and is helping to strengthen the worldwide profile of tasks which might be crucial to the standard and sustainability of our agriculture and too can alternate attitudes the world over.’ says Yannick Leen. ‘We look forward to building on this and many other relationships as we help to create a more sustainable future.’