Selecta Switzerland is likely one of the first global operators to make the most of Abbeychart’s bespoke refurb carrier to be able to lengthen the lifespan of the corporate’s vintage crimson merchandising machines while bettering working potency and riding further gross sales revenues.
Over a three-month duration, Abbeychart designed, refurbished and examined 2,800 Selecta machines, sourcing distinctive elements and introducing optical LED lights to create ‘next generation’ inventory. The venture incorporated a deep blank, a classy facelift; new outer skins; a brand new lights scheme for the highest cap, product show house and assortment level. It additionally incorporated a bespoke telemetry device to permit greater capability throughout fee choices akin to a brand new Selecta ‘Find and Pay’ app.
“Our main focus was to bring energy efficient retail quality lighting into the vending space as a way to attract more customers,” mentioned Mark Taylor, managing director, Abbeychart. “The impact of high-performance lighting cannot be underestimated in terms of showcasing the product and increasing the opportunity for that all important impulse purchase.”
The restyling of the ‘cult’ Selecta machines was once timed to coincide with the corporate’s sixtieth anniversary and with different promotions to mark the milestone 12 months deliberate, prime visibility among shoppers was once envisaged. “The machines are used in high traffic public vending areas such as airports, train and bus stations and often exposed to hostile external elements, so as well as looking good, a robust design was critical,” mentioned Mark.
Bettina Kypke from Selecta defined: “We are very grateful for Abbeychart’s involvement in the development and implementation of our public vending refurbishment project. The new lighting solutions provide ultimate visibility, reliability and help us to increase the attractiveness of our points of sale.”
According to Selecta there was a 10-30% building up in gross sales earnings for the reason that improve. As importantly, the existence span of the machines has been prolonged via 5 years. “The investment has reduced spend on new equipment and protected revenue streams for an additional period,” mentioned Mark.