US plant-based beverages intake grew by means of virtually 30% between 2014 and 2018, from 2.8 to a few.6 litres according to individual, in step with a brand new record from main beverage business mavens Zenith Global. Sales reached a worth of $2.3 billion in 2018.
“The main drivers behind plant-based drinks’ popularity reflect consumer concerns and perceptions about lactose intolerance, digestive benefits, health attributes, animal welfare and environmental impact,” commented Zenith Global advisor Jose Saiz.
Zenith Global’s record segments the marketplace between mature, broadening and rising merchandise, assessing how each and every has advanced and evolved. “Plant-based drinks closely match increasing consumer interest in healthier eating and sustainability, with several segments breaking into mainstream market appeal,” Jose Saiz added.
Zenith Global predicts endured stable expansion over the following 5 years, with additional alternatives to innovate in plant sorts and to diversify in product levels.
“What begins in the United States often leads to parallels in other countries and we fully expect these opportunities to expand in many other countries of the world,” Jose Saiz concluded.