Nestlé has signed a Memorandum of Understanding with IDH Sustainable Trade Initiative, as part of the Grown Sustainably in Africa (GSA) programme.
The three-year partnership aims to support 25,000 farmers and 50 Small and Medium Enterprises (SMEs), as well as open-up new markets for them in Cote d’Ivoire, Ghana and Nigeria, increasing employment and food security.
The collaboration seeks to develop and empower these farmers and SMEs to help Nestlé meet its goal of boosting from 60% to more than 70% by 2022, its responsibly and regionally produced, high-quality raw materials used in the production of Maggi, Milo and Cerelac. By improving local agricultural produce, imports of food crops for local markets will be reduced.
“In line with Nestlé’s Creating Shared Value approach, our new partnership with IDH will increase the capacity of farmers to produce high quality crops that will enhance local supply and help develop local economies – this is all part of our commitment to improving 30 million livelihoods in communities directly connected to our business activities” said Rémy Ejel, chief executive of Nestlé Central and West Africa Ltd.