THE AUTHENTIC GLOBAL ITALIAN FAMILY COFFEE COMPANY TO SERVE EXCLUSIVELY AT ARSENAL AND LIVERPOOL FOOTBALL CLUB
Vending International joined Lavazza Group on the Four Seasons Hotel, London the day prior to this because it introduced its legit espresso spouse standing for each Arsenal and Liverpool Football Club, uniting the distinction of original Italian espresso with that of English height flight soccer.
Over the approaching 3 years, Lavazza would be the unique espresso provider at each Emirates and Anfield Stadium. Lavazza’s product providing will come with its new sustainable espresso mix for the meals carrier phase, iTierra! Colombia, which will likely be to be had at c.150 containers. This will likely be coupled with the top class unmarried beginning Kafa Forest Coffee which will likely be served in all VIP/participant lounges and key issues of sale inside the stadiums.
The circle of relatives corporate has a protracted heritage of providing top-quality Italian espresso since its founding in Turin in 1895 – now not lengthy after the introduction of each golf equipment: Arsenal FC in 1886 and Liverpool FC in 1892. Just as Lavazza combines its heritage, custom and fervour to create awesome espresso reports, Arsenal FC and Liverpool FC draw on those shared values to create remarkable effects at the pitch.
Carlo Colpo, Lavazza Global Head of Marketing Communication, mentioned: “As part of our marketing strategy we are delighted to partner locally with Arsenal and Liverpool FC, two English top flight teams ranked among the ‘Top 20 most valuable sports brands’ in the world (Powa Index 2018). Two teams that share with Lavazza the same passion for excellence, innovation and tradition.” He added, “These multi-faceted partnerships will see select players from both clubs as protagonists of localised versions of the new Lavazza global advertising campaign, which will be premiered first in the UK market at the end of November.”
David Rogers, Lavazza UK Managing Director, feedback: “At Lavazza UK, we are immensely proud to be further strengthening our presence in the United Kingdom through new partnerships with two of English football’s greatest teams. It is a move that allows us to reach consumers with our authentic Italian coffee experiences not only first-hand in the stadiums, but also through a multitude of other touchpoints year-round, potentially reaching tens of millions of fans.”
Lavazza has lengthy been related to essentially the most prestigious carrying occasions. On a world stage, the emblem serves as the one meals and beverage logo sponsor of all 4 tennis Grand Slams, which contains Wimbledon. Lavazza additionally companions in native markets with different top class occasions similar to Royal Ascot (UK), the Mercedes Cup (Germany), and CHIO Aachen (Germany). Previous sports activities partnerships come with the FIFA World Cup France 1998, the Italian Open (Golf) 2013 and 2014, and the World Ski Cup 1987 and 1989.
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